GPO Vallas na-abata na US site na SOMO, netwọk mgbasa ozi ụgbọala kachasị na NYC

OBODO ỌNỤỌKỤ–GPO Vallas, otu ụlọ ọrụ mgbasa ozi "n'èzí ụlọ" (OOH) nke Latin America na-akpọsa mmalite nke SOMO, usoro azụmaahịa ọhụrụ nke e wuru site na mmekorita ya na Ara Labs, maka ọrụ nke ihuenyo 4,000 na ngosipụta mgbasa ozi ụgbọala dijitalụ 2,000 na NYC, nke na-emepụta ihe karịrị ijeri 3 kwa ọnwa. Ụlọ ọrụ ndị a banyere na mmekorita pụrụ iche nke ọtụtụ afọ na Ara na Metropolitan Taxicab Board of Trade (MTBOT) na Creative Mobile Media (CMM), ngalaba nke Creative Mobile Technologies (CMT). MTBOT bụ otu taxicab odo kachasị ukwuu na New York City. Site na mmekorita a, SOMO ga-enwe ohere ịnweta ruo taxicab 5,500 iji gosipụta mgbasa ozi n'elu, ugbu a na-anọchite anya ihe karịrị 65% nke òkè ahịa nke mkpokọta taxitops na obodo ahụ.

Site na mmekorita ha, ụlọ ọrụ ndị a ga-ejikọta aka na mgbasa ozi ụgbọala dijitalụ gaa na ahịa US, Latin America na Europe kachasị elu, ebumnuche nke iru ihe ngosi karịrị 20,000 na-arụ ọrụ n'ụwa niile. Na mgbakwunye na ịbawanye nha nke netwọk ahụ, ụlọ ọrụ ndị a na-arụkọ ọrụ na teknụzụ ngosipụta ụgbọala ọhụrụ na-elekwasị anya na nkwado na data oge bara ụba maka ndị mgbasa ozi na ndị mmekọ obodo.

"Ihe ngosi mgbasa ozi taksi NYC nwere ike ịbụ ngwaahịa DOOH kachasị ama ama na nke zuru ebe niile na United States," ka Gabriel Cedrone, onye isi oche nke GPO Vallas kwuru. "Site na mmekorita anyị na Ara na MTBOT, obi dị anyị ụtọ iweta ahụmịhe anyị na DNA nke nkwado iji mepụta SOMO, akara ọhụrụ maka netwọk ụgbọ ala anyị kachasị elu."

N'adịghị ka ihe ngosi mgbasa ozi OOH ọdịnala nke nwere ebe a kapịrị ọnụ, ihe ngosi ụgbọ ala dijitalụ kachasị elu nke Ara bụ ihe atụ ụlọ ọrụ maka klaasị ọhụrụ nke "mgbasa ozi mpụga ụlọ" (MOOH) nke na-enye ndị mgbasa ozi ike izute ndị na-ege ha ntị ebe ha nọ na ebumnuche ụbọchị na nke dị oke njọ.

"Ihe ngosi mgbasa ozi ụgbọala kachasị elu bụ usoro mgbasa ozi a nwalere ma nwalee nke na-enye nnukwu iru, ugboro ole, na uru." Jamie Lowe, CRO nke SOMO kwukwara. "Ugbu a inwe ike ịhazi GPS, geo-targeting, ikike ike, na ikike ịdị mkpa n'ọnọdụ ya n'ógbè na obodo ukwu na-enye ndị na-ere ahịa ohere iweta ahụmịhe dijitalụ n'ụwa anụ ahụ."

Ụlọ ọrụ dịka WalMart, Starbucks, FanDuel, Chase, na Louis Vuitton ejirila netwọk ụgbọ ala Ara. GPO Vallas ga-ebelata mbọ ahịa nye ndị ahịa nọ na US n'akụkụ niile, ma webata ikpo okwu ụgbọ ala ahụ nye ndị ahịa ya nke ndị mgbasa ozi mba ụwa. Ụlọ ọrụ ndị a na-ekwupụta taa na mbọ ahịa GPO Vallas na US ga-abụ nke Onyeisi Ụlọ Ọrụ Na-ahụ Maka Ego na onye ọkachamara n'ihe gbasara dijitalụ, Jamie Lowe, ga-eduzi.