Obodo NEW YORK-Ụlọ ọrụ GPO Valla, ụlọ ọrụ mgbasa ozi Latin America na-eduga "out-of-home" (OOH) na-ekwupụta mmalite US nke SOMO, ahịrị azụmahịa ọhụrụ nke e wuru site na mmekorita ya na Ara Labs, maka ọrụ nke ihuenyo 4,000 na 2,000 dijitalụ ụgbọ ala mgbasa ozi mgbasa ozi na NYC. , nke na-emepụta ihe karịrị ijeri atọ kwa ọnwa. Companieslọ ọrụ ndị ahụ abanyela na mmekorita nke ọtụtụ afọ na Ara yana yana Metropolitan Taxicab Board of Trade (MTBOT) na Creative Mobile Media (CMM), ngalaba nke Creative Mobile Technologies (CMT). MTBOT bụ mkpakọrịta tagziị odo odo kacha na New York City. Site na mmekorita a, SOMO ga-enwe ohere ịnweta tagzi ruru 5,500 iji gosipụta mgbasa ozi n'elu, ugbu a na-anọchite anya oke ahịa 65% nke ngụkọta tagzi n'obodo ahụ.
Site na mmekorita ha, ụlọ ọrụ ndị ahụ ga-ejikọta ọnụ ọgụgụ mgbasa ozi ụgbọ ala dijitalụ n'elu ahịa US, Latin America na Europe na ebumnuche nke iru ihe ngosi 20,000 na-arụ ọrụ n'ụwa niile. Na mgbakwunye na ịbawanye nha nke netwọkụ ahụ, ụlọ ọrụ ndị ahụ na-arụkọ ọrụ na teknụzụ ihe ngosi ụgbọ ala na-esote ọgbọ na-elekwasị anya na nkwado na oge bara ụba data maka ndị mgbasa ozi na ndị mmekọ obodo.
"Ngosipụta mgbasa ozi tagzi kacha elu nke NYC nwere ike ịbụ ngwaahịa DOOH kacha mara mma na ebe niile na United States," Gabriel Cedone, onye isi GPO Vallas kwuru. "Site na mmekorita anyị na Ara na MTBOT, anyị nwere obi ụtọ iweta nka anyị yana DNA nke nkwado iji mepụta SOMO, akara ọhụrụ maka netwọk ụgbọ ala anyị."
N'adịghị ka omenala OOH mgbasa ozi ngosi nke nwere ofu ebe, Ara si ụgbọ ala top dijitalụ ụgbọ ala n'elu ngosi bụ ụlọ ọrụ benchmark maka ọhụrụ klas nke "na-apụ n'ụlọ mgbasa ozi" (MOOH) na-enye ike mgbasa ozi' izute ha lekwasịrị ege ntị ebe ha nọ. na ezigbo oge ụbọchị-akụkụ na hyper-mpaghara ezubere iche.
Ngosipụta mgbasa ozi kacha elu ụgbọ ala bụ usoro mgbasa ozi a nwalere ma nwalee nke na-enye oke, ugboro na uru dị ukwuu. " gbakwunyere Jamie Lowe, CRO nke SOMO. "Ugbu a inwe ike ịkwanye na GPS, geo-ezubere iche, ike dị ike, na ike ịdị mkpa na mpaghara na obodo na-enye ndị ahịa ohere iweta ahụmịhe dijitalụ na ụwa anụ ahụ."
Ejirila ụdị netwọkụ ụgbọ ala Ara dị ka WalMart, Starbucks, FanDuel, Chase na Louis Vuitton. GPO Vallas ga-agbadata okpukpu abụọ na mbọ ahịa nke ndị ahịa US n'ofe mpaghara niile yana iwebata ikpo okwu ụgbọ ala na ntọala ndị ahịa ya nke ndị mgbasa ozi mba ụwa. Companieslọ ọrụ ndị ahụ na-ekwupụta taa na mbọ ịre ahịa US nke GPO Vallas ga-abụ onye isi ndị isi ụtụ isi na onye agha ụlọ ọrụ dijitalụ na-apụ apụ Jamie Lowe.
Oge nzipu: Sep-23-2024
